Did You Say “Free”?
Stop us if you’ve heard this one before. A business is giving products away. When a surprised customer asks how the company can make money distributing free products, the answer is familiar: “We make it up in volume.”
With more and more companies adopting Free as a preferred pricing strategy, some executives aren’t laughing at this old joke so much as they’re taking it to heart. … [ Read more ]
Content: Article | Authors: Denys Aguirrebeitia, Maggie Laird, Mike Simonetto | Source: Deloitte Review | Subject: Strategy