Gear Up for Rapid Multichannel
Winning companies use multiple routes to market to create an interlocking network of sales and service channels to rapidly deploy resources to sell and service customers according to what each customer needs and values
Content: Article | Authors: Marc Metzner, MarK Donnolo | Source: tele.com | Subject: Marketing / Sales
Electrifying Your Sales Channel
Describes using ecommerce to establish 4 primary mktg & sales process tactics: awareness, access, persuasion and fulfillment.
Content: Article | Authors: Marc Metzner, MarK Donnolo | Source: TeleDotCom | Subject: Marketing / Sales