Do Private Labels Always Benefit the Supply Chain?
Private label products, or store brands, can bolster a store’s market share and positively impact retail sales. But what effect do private label products have on the supply chain? Is introducing a store brand always a good idea, or can it have detrimental effects as well? Marc Sachon and Víctor Martínez de Albéniz propose a model that can help retailers determine whether introducing a private … [ Read more ]
Content: Article | Authors: Marc Sachon, Víctor Martínez de Albéniz | Source: IESE Insight | Subjects: Industry Specific, Operations | Industry: Retail