Escalation Dominance
This article takes a look at managing growth in military terms, specifically focusing on sales strategy. It offers the following interlocking elements to planning and execution:
1. Identify Objectives (Strategy)
2. Target Acquisition (Intelligence)
3. Mission Planning (Logistics and Support)
4. Mission Preparation (Training)
5. Deployment (Attack)
6. After-Action Reports and Assessment … [ Read more ]
Content: Article | Author: Marc Trezza | Source: “CEO Refresher” | Subjects: Marketing / Sales, Strategy