Karen Crennan, Paul F. Nunes and Marcia A. Halfin
Companies should not presume to treat all employees—or customers, for that matter—in a single country as having the same culture or national identity, even in developed nations. Many of today’s employees have spent long periods of time in more than one country, creating sustained connections that deeply affect spending and consumption (for example, continued remittances to family in home countries), social ties, gender roles and … [ Read more ]
Content: Quotation | Authors: Karen Crennan, Marcia A. Halfin, Paul F. Nunes | Source: Outlook Journal (Accenture) | Subjects: Culture, International
Karen Crennan, Paul F. Nunes and Marcia A. Halfin
In a world where trust is more perishable than ever—where one negative experience can color a buyer’s perceptions forever—businesses must figure out how to effectively capitalize on the trust they have built while at the same time protecting their hard-won reputations. They must also learn how to harness the democratization of information—particularly the Web-based input and unfiltered opinions of self-anointed “experts” and dissatisfied customers—to help … [ Read more ]
Content: Quotation | Authors: Karen Crennan, Marcia A. Halfin, Paul F. Nunes | Source: Outlook Journal (Accenture) | Subjects: Reputation, Trust