Profit Parabolas: Bringing Science to the Art of Pricing
Pricing is becoming more science than art. But because the science is complex, most managers rely heavily on art-or instinct. As a result, they almost always miss the pricing sweet spot. A powerful, fact-driven tool called the profit parabola can help managers monitor competitors’ prices, learn how their pricing affects their own position, respond intelligently to competitors’ moves, and test incrementally or radically different pricing … [ Read more ]
Content: Article | Authors: Marin Gjaja, Peter Stanger, Wouter-Jan Schouten | Source: Boston Consulting Group (BCG) | Subjects: Marketing / Sales, Pricing