Mark Lipton
Visions need to challenge people, evoke a feeling that draws people towards wanting to be a part of something quite special. When a vision is framed as something that is achievable within a set amount of years, then it falls into the terrain of a strategic plan.
Content: Quotation | Author: Mark Lipton | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Strategy, Vision
Guiding Growth: How Vision Keeps Companies on Course
Corporate “vision” is one of management theory’s less coherent concepts, and this ambitious study attempts to make it a little clearer. Lipton, a management professor and founder of an eponymous consulting firm, argues that growing companies require a vision-a “precise idea of their raison d’etre, strategy and values” that is both inspiring and concrete enough to guide action. His aim herein is to give readers … [ Read more ]
Content: Book | Author: Mark Lipton | Subjects: Management, Organizational Behavior