Finding Growth Off the Curve
With so many markets around the world simultaneously approaching critical mass, how do companies decide where and when to invest their scarce resources? Consumption curves—an old idea imbued with new power—can provide those answers and more, including how to shape markets to their advantage.
Content: Article | Authors: Armen Ovanessoff, Athena Peppes, Mark Purdy, Matthew Robinson | Source: Outlook Journal (Accenture) | Subjects: Economics, International, Strategy
Multi-Polar World: Creating a Winning Geographic Strategy
Procuring materials. Locating operations. Raising capital. Sourcing talent and ideas. It often seems that, as the world gets smaller, the challenges become larger. One way businesses can cope is to develop an overarching geographic strategy. Accenture explains what such an effort entails and profiles its five underlying fundamentals.
Content: Article | Authors: Mark Foster, Mark Purdy, Tim Cooper | Source: Outlook Journal (Accenture) | Subject: International