Mark Roberge, Myk Pono
In his book The Sales Acceleration Formula, Mark Roberge points out that leads, both inbound and outbound, can be analyzed from the perspectives of fit and pain. The difference between outbound sales and inbound sales approaches is that the first follows the pattern of finding a good fit and then identifying pain, where an inbound sales approach attracts leads that have a certain pain and … [ Read more ]
Content: Quotation | Authors: Mark Roberge, Myk Pono | Source: Medium | Subject: Marketing / Sales