Podcast: The Secrets of Neuromarketing
What makes customers buy? Marketing guru Martin Lindstrom explains the power of subliminal advertising and why most advertisements are not effective.
Content: Multimedia Content | Authors: Carmine Gallo, Martin Lindstrom | Source: BNET | Subjects: Advertising, Marketing / Sales
Leave No Test Unturned
“Now, let me ask you a couple of very simple questions. Did you concept-test your web site? Did you brand-test your web site? Did you test your web site’s navigation ease and appropriateness? Did you test that visitors understood your web site and its functions, aims, and purpose, both before launching it and after it went live? If your answers to any of these are … [ Read more ]
Content: Article | Author: Martin Lindstrom | Source: ClickZ | Subject: Marketing / Sales