Remaking Customer Markets: Unlocking Growth with Digital
Digital technologies are remaking markets; 80 percent of companies are planning to use new business models to dramatically improve business performance and meet changing customer expectations, according to Accenture research. As business leaders harness the power of digital disruption, six new markets can reshape traditional industries and unlock growth.
Content: Article | Authors: Matthew Robinson, Tim Cooper | Source: Accenture | Subjects: IT / Technology / E-Business, Management, Strategy
Finding Growth Off the Curve
With so many markets around the world simultaneously approaching critical mass, how do companies decide where and when to invest their scarce resources? Consumption curves—an old idea imbued with new power—can provide those answers and more, including how to shape markets to their advantage.
Content: Article | Authors: Armen Ovanessoff, Athena Peppes, Mark Purdy, Matthew Robinson | Source: Outlook Journal (Accenture) | Subjects: Economics, International, Strategy