Marc de Jong, Menno van Dijk
Governing beliefs reflect widely shared notions about customer preferences, the role of technology, regulation, cost drivers, and the basis of competition and differentiation. They are often considered inviolable—until someone comes along to violate them. Almost always, it’s an attacker from outside the industry. But while new entrants capture the headlines, industry insiders, who often have a clear sense of what drives profitability, are well positioned … [ Read more ]
Content: Quotation | Authors: Marc de Jong, Menno van Dijk | Source: McKinsey Quarterly | Subjects: Innovation, Management, Strategy
Disrupting Beliefs: A New Approach to Business-Model Innovation
In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them.
Content: Article | Authors: Marc de Jong, Menno van Dijk | Source: McKinsey Quarterly | Subjects: Innovation, Management, Strategy
