Merlijn Venus
A root cause of resistance to change is that employees identify with and care for their organizations. People fear that after the change, the organization will no longer be the organization they value and identify with — and the higher the uncertainty surrounding the change, the more they anticipate such threats to the organizational identity they hold dear. Change leadership that emphasizes what is good … [ Read more ]
Content: Quotation | Author: Merlijn Venus | Source: Harvard Business Review | Subject: Change Management
Research: To Get People to Embrace Change, Emphasize What Will Stay the Same
In overcoming resistance to change and building support for change, leaders need to communicate an appealing vision of change in combination with a vision of continuity. Unless they are able to ensure people that what defines the organization’s identity — “what makes us who we are” — will be preserved despite the changes, leaders may have to brace themselves for a wave of resistance.
Content: Article | Author: Merlijn Venus | Source: Harvard Business Review | Subject: Change Management