Big in Asia: 25 Strategies for Business Success
Over the past decade, awareness among Western business leaders about the strategic importance of the Asia-Pacific region has greatly increased. China is looming ever larger in the calculations of Western business strategists searching for new markets, whilst the recent flurry of M&A activity involving Asian and Western firms has resulted in a transformation of the competitive landscape of SE Asia, and a substantial presence … [ Read more ]
Content: Book | Authors: Charlotte Butler, Michael Backman | Subject: International