Martin Reeves, Yves Morieux, Michael Deimler
Companies adapt to rapid changes in competitive markets by introducing variation into their products and internal routines. They select the most promising variations through stage gates, portfolio management, pilots, or full-scale tests. And they amplify and embed their successes through resource allocation, internal or external competition, and specialization. These activities are fine-tuned through modulation—the locus of strategic intent in the process—in response to the environment, … [ Read more ]
Content: Quotation | Authors: Martin Reeves, Michael Deimler, Yves Morieux | Source: Boston Consulting Group (BCG) | Subject: Strategy
Adaptive Advantage
Traditional strategy becomes limited when variables are constantly shifting. Organizations with an adaptive advantage achieve superior outcomes by continuously reshaping the enterprise through a process of managed evolution. Readiness, responsiveness, and resilience are necessary for surviving turbulence, but a recursive approach—in which better strategies evolve iteratively in response to change—is essential for sustainable advantage. Choosing the best style of adaptive strategy depends on the rate … [ Read more ]
Content: Article | Authors: Martin Reeves, Michael Deimler, Ron Nicol, Yves Morieux | Source: Boston Consulting Group (BCG) | Subject: Strategy