3 Posts found for Author: Michael Fischler

To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four “colors.” Those colors are created through a set of analyses that we perform:
1. Customer analysis
2. Competitive analysis
3. Whole Product analysis
4. Forces analysis

Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subject: Marketing / Sales

There’s been a lot of discussion here and elsewhere about building good PowerPoint presentations. These discussions miss the point. The difference between a good presentation and a lousy one has nothing to do with slides.

Editor’s Note: see a rebuttal of this opinion at
Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subjects: Personal Development, Productivity / Work Tips

Are you a B2B company, putting (or considering putting) significant effort and significant resources into developing a coherent brand for your product? Researching the marketplace and analyzing competing brands? Establishing strategy sessions to review and select the best brand identity?

If you are, you’re probably wasting a lot of time and a lot of money. For the majority of B2B companies, branding is very likely … [ Read more ]

Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subject: Marketing / Sales