Fighting Fire with Water – from Channel Conflict to Confluence
Some retailers are paralyzed into inaction by fear of cannibalizing their existing business; others have been tempted by potential market valuations into creating a spin-off without a coherent channel strategy; and most have been mesmerized by pure plays into thinking there is only one way to compete – on price.
Content: Article | Authors: Darrell K. Rigby, Michael O’Sullivan, Randall Hancock | Source: Bain & Company | Subjects: Marketing / Sales, Strategy