The direction of marketing relationships
One of the most significant developments in the practice of marketing is the shift in emphasis to customer relationship management from a transaction orientation. There are ten forms of relationship marketing that can be grouped into the relational exchanges involving suppliers, lateral organizations, customers or one’s own employees or business units. The need for relationship marketing stems from the changing dynamics of the global marketplace … [ Read more ]
Content: Article | Author: Michael Rich | Source: ManagementFirst | Subjects: Customer Related, Marketing / Sales