Rooting Out the Causes of Inefficient Product Creation
In the decades ahead, successful companies will be those that can develop products with real customer value – and do so fast, consistently, and cost-effectively. Toward this end, most forward-thinking companies have taken initiatives to improve their product creation processes. Among their new tools and techniques have been simultaneous engineering, cross-functional program teams, milestone reviews, and product strategy boards. They have had four critical objectives: … [ Read more ]
Content: Article | Authors: Bruce McK. Thompson, Michael S. Rosenberg | Source: Prism (Arthur D. Little) | Subjects: Innovation, Management