Putting a Signature on Customer Experience
To reach it’s full impact, customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. Customer experience should not be confused with existing efforts to focus on customer service or touch-point management. These efforts are focused more on delivering tactical reengineering of customer-facing processes.
As a customer experience … [ Read more ]
Content: Article | Author: Michael T. Kanazawa | Source: ChangeThis | Subjects: Customer Related, Marketing / Sales
Michael T. Kanazawa
Is your goal to get the most out of people or the best out of people?
You typically can’t get both.
Content: Quotation | Author: Michael T. Kanazawa | Source: ChangeThis | Subject: Human Resources