Taking the measure of product development
Is the way you measure product-development performance harming your company’s health? New research suggests that it might be.
Content: Article | Authors: Marek Kowski, Mike Gordon, Sander Smits | Source: McKinsey Quarterly | Subjects: Innovation, Products & Services
The Path to Successful New Products
Businesses with the best product-development track records stand apart from their less-successful peers in three crucial ways.
Content: Article | Authors: Chris Musso, Eric Rebentisch, Mike Gordon, Nisheeth Gupta | Source: McKinsey Quarterly | Subjects: Innovation, Management