A Framework for Getting Started With Customer Journey Mapping
How does a business start with customer journey mapping? Before attempting any customer journey map exercise, organizations must answer two questions.
- Are we a customer-centric organization?
- Is customer experience a measured focus of our business?
Assuming the answer is yes to those questions, the next step is to build out journey maps using the following general framework.
Content: Article | Author: Mike Turner | Source: MarketingProfs | Subject: Customer Related