When Customers Want to Hear from You
Just like hitting a baseball, timing is everything when talking to your customer. If you don’t provide the right message using the right delivery vehicle at the right time, chances are your customer is going to ignore your hard-crafted pitch. In an article in the November issue of Harvard Business Review, authors Kirthi Kalyanam and Monte Zweben envision a computer-based model called “dialogue marketing” that … [ Read more ]
Content: Article | Authors: Kirthi Kalyanam, Monte Zweben | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Customer Related, Marketing / Sales