Marketing Metrics: 50+ Metrics Every Executive Should Master
This book steps into the void between cause and effect to provide the measurements required to evaluate almost every aspect of marketing and sales, including such traditional components as customer perception, product strategy, channel management, promotion, and revenue and cost structures. It also delves into such nontraditional marketing areas as customer profitability, Web metrics, and even the complexities of pricing. That last area is a … [ Read more ]
Content: Book | Authors: David J. Reibstein, Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer | Subject: Marketing / Sales