IT-Enabled Information Transparency: A Strategic Approach
Since the advent of the Internet, firms have enjoyed unprecedented flexibility to reveal information to competitors, customers, and suppliers. In this new technological environment, firms can implement transparency strategies by using information strategically to compete. In the online travel sector, for example, the business strategy of meta-search travel agents like Kayak is to provide a comprehensive view of products and prices to travelers. Other companies, … [ Read more ]
Content: Article | Author: Nelson Granados PhD | Source: Graziadio Business Report | Subject: IT / Technology / E-Business