8 Ways Marketers Can Show Their Work’s Financial Results
When we asked over 300 marketing leaders in the U.S. to identify the activities they find most challenging, the number one thing they reported, by a wide margin, was “demonstrating the impact of marketing actions on financial outcomes.”
This is a longstanding challenge for marketers. They want to demonstrate financial impact so that they can show accountability for business results, gain the respect of other business … [ Read more ]
Content: Article | Authors: Christine Moorman, Nikita Avdiushko, Paul Magill | Source: Harvard Business Review | Subject: Marketing / Sales