Seven Rules to Crack the Code on Revenue Synergies in M&A
Companies pursuing revenue synergies can’t take them for granted. Leaders need a clear grasp of where those synergies lie—and the persistence to capture them.
Content: Article | Authors: Alex Liu, John Chartier, Nikolaus Raberger, Rui Silva | Source: “McKinsey Quarterly” | Subject: Mergers & Acquisitions