6 Posts found for Author: Nirmalya Kumar

The consensus in social psychology is that monetary incentives for performance have a detrimental impact on individual performance. Yes, under certain specific and limited conditions, rewards can reduce performance. Yet pay for performance schemes are ubiquitous. How can we resolve this divergence between theoretical recommendations and observed practices? Nirmalya Kumar and Madan Pillutla recommend solving the problem by designing smarter incentives that avoid these detrimental … [ Read more ]

Content: Article | Authors: Madan Pillutla, Nirmalya Kumar | Source: Management and Business Review (MBR) | Subjects: Compensation, Human Resources, Motivation, Organizational Behavior

In order to understand the undermining effects of rewards, we must consider how the recipients are likely to interpret them. Specifically, the effects of a reward depend on how it affects the recipient’s perceptions of autonomy and competence. When monetary incentives interfere with an individual’s sense of autonomy or competence, they tend to decrease intrinsic motivation.

Content: Quotation | Authors: Madan Pillutla, Nirmalya Kumar | Source: Management and Business Review (MBR) | Subjects: Compensation, Human Resources, Motivation, Organizational Behavior

Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Content: Book | Authors: Jan-Benedict E.M. Steenkamp, Nirmalya Kumar | Subject: Marketing / Sales

An interview with Professor Nirmalya Kumar of London Business School, focusing on the need for marketers to assume the role of change agents, developing strategic thinking and cross-functional skills. Discusses the decline of marketing as an engine for growth, and the rationale underpinning continuous incremental innovation as opposed to radical market-driving innovation. Reports on the means of benefiting simultaneously from the efficiencies of global … [ Read more ]

Content: Article | Authors: Nirmalya Kumar, Sarah Powell | Source: Emerald Now | Subjects: Change Management, Marketing / Sales

CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance?

Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators … [ Read more ]

Content: Book | Author: Nirmalya Kumar | Subjects: Marketing / Sales, Strategy

Even bad brands have good customers. Can you get rid of the former without alienating the latter? Sure-but it’s not easy. A Harvard Business Review excerpt.

Content: Article | Author: Nirmalya Kumar | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Marketing / Sales