The Leadership Code: Five Rules to Lead By
What makes a great leader?
It’s a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?
Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions–to crack the code of leadership. … [ Read more ]
Content: Book | Authors: Dave Ulrich, Kate Sweetman, Norman Smallwood | Subject: Leadership
Aligning Firm, Leadership, and Personal Brand
Desiring alignment and delivering it are two different matters. We have found that the concept of a brand promotes alignment between external expectations and internal actions. In marketing terms, brand represents the expectations associated with a product or service that differentiates it from competitor offerings in the minds of customers and influences customer opinion, choice, and behavior. We can adapt this definition to define three … [ Read more ]
Content: Article | Authors: Dave Ulrich, Norman Smallwood | Source: Leader to Leader | Subjects: Leadership, Management, Marketing / Sales
Results-Based Leadership
The authors–a university professor and two heads of consulting firms–divide leadership priorities into four areas: employees, organization, customers, and investors. A company head generally has to focus on one responsibility over the other three, but can’t get away with ignoring any of them for very long. They explain each of these four priorities in depth–noting, for example, that keeping employees committed and productive means “mass … [ Read more ]
Content: Book | Authors: David Ulrich, Jack Zenger, Norman Smallwood | Subject: Leadership