A New Way to Measure Word-of-Mouth Marketing
Assessing its impact as well as its volume will help companies take better advantage of buzz.
Content: Article | Authors: Jacques Bughin, Jonathan Doogan, Ole Jørgen Vetvik | Source: McKinsey Quarterly | Subject: Marketing / Sales
The Consumer Decision Journey
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Content: Article | Authors: Dave Elzinga, David Court, Ole Jørgen Vetvik, Susan Mulder | Source: McKinsey Quarterly | Subject: Marketing / Sales