Serving the Nonstop Customer
A customer’s path to purchase used to be linear. Now the journey is dynamic, accessible and continuous. Marketing executives need a new model that can help them become and remain relevant to their customers in this uncharted environment.
Content: Article | Authors: Olivier Schunck, Paul F. Nunes, Robert E. Wollan | Source: Outlook Journal (Accenture) | Subjects: Customer Related, Marketing / Sales