Winning in Turbulence: Price for Today and Tomorrow
Most companies need to lower prices in a downturn. But the range of outcomes can vary widely. And pricing decisions made now are likely to affect customers’ perceptions for a long time to come. What matters most is how effectively companies manage pricing.
Content: Article | Authors: Darrell K. Rigby, Ouriel Lancry | Source: Bain & Company | Subject: Pricing