The Invisible Advantage
Measuring and managing your company’s intangible assets can lead to a clearer view of corporate value.
Content: Article | Authors: Jon Low, Pam Cohen Kalafut | Source: Optimize Magazine | Subjects: Best Practices, Management
Invisible Advantage: How Intangibles Are Driving Business Performance
Invisible Advantage, by Jonathan Low and Pam Cohen Kalafut, is a thoughtful analysis of the value of intangible assets in today’s corporate world with solid recommendations for turning them into a competitive edge. Low and Kalafut, who have undertaken several major research projects on this topic and presented their results at forums worldwide, say a dozen nonmaterial resources in particular have played a significant role … [ Read more ]
Content: Book | Authors: Jonathan Low, Pam Cohen Kalafut | Subject: Miscellaneous