When the Price is Right
Business executives involved in mergers or acquisitions face a full plate of prickly issues, from early due diligence to negotiating deal terms to organizational integration, including who ends up in the C-suite. However, one thing they typically don’t pay enough attention to is pricing strategy.
Content: Article | Authors: Jessica Fleming Kosmowski, Patricio Simpson | Source: “Business Finance Magazine” | Subjects: Mergers & Acquisitions, Pricing