The Tie-In Decision
There are many strategic product decisions business managers must make regarding product offerings, price and pricing structures, product characteristics and quality, research and development, and marketing, among other things. Included in these strategic considerations is how to sell one’s products. It is not uncommon for a manufacturer to choose to “tie” its consumers’ purchase of one product to a required purchase of another. For example, … [ Read more ]
Content: Article | Author: Paul Gift PhD | Source: Graziadio Business Report | Subject: Legal