A Different Game: Wharton Book Explores Managing Emerging Technologies
How are the skills necessary to manage emerging technology businesses different from the skills needed to run established technology firms? A new book edited by two Wharton researchers draws on the insights of corporate leaders and academics to answer this question. Their findings should change the way companies approach such issues as technology assessment, strategy, marketing and organizational design.
Content: Article | Authors: George Day, Paul J. H. Schoemaker | Source: Knowledge@Wharton | Subject: Management