ROI for e-Newsletters: The Real Story
Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires simply calculating the direct sales and costs for the campaign. With newsletters, direct sales are usually not the primary focus of the campaign, so the standard calculation neglects the principal objectives of the … [ Read more ]
Content: Article | Author: Peter Meyer | Source: “MarketingProfs” | Subject: Marketing / Sales
From CIO to CEO?
The step from Chief Information Officer to Chief Executive Officer seems like it should be simple, but few manage to take it. Sure you’ve managed a budget, engaged in strategic planning, and saved the company a bundle of money. Experience like that just gets you in the game – your ace-in-the-hole is something you didn’t train for.
Content: Article | Author: Peter Meyer | Source: “TechnologyEvaluation.com” | Subject: Management