5 Posts found for Author: Philip Kotler

Over the years, Kotler says, he has received thousands of questions from clients, students, business audiences, and journalists. From among this vast number he selected the 197 that have come up repeatedly and arranged them by subject. The book covers everything from general ideas about markets and marketing to marketing strategies and tools, marketing planning, organization, and control, marketing areas of applications, and achieving marketing … [ Read more ]

Content: Book | Author: Philip Kotler | Subject: Marketing / Sales

In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, globalization, warehouse shopping and online marketing.

Here is an excerpt of it, based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists.

Content: Article | Author: Philip Kotler | Source: MarketingProfs | Subjects: Marketing / Sales, People

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today’s world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality.

Marketing Moves … [ Read more ]

Content: Book | Authors: Dipak C, Philip Kotler, Suvit Maesincee | Subject: Marketing / Sales

From “advertising” to “zest” (the attitude successful marketers bring to their work), marketing’s top academic sets out to define his discipline’s most important concepts. Each concept gets a page or two of Kotler’s attention, a clear, practical definition for the layman, and a bit of analysis that cuts through the hype that often surrounds ideas such as CRM.

Content: Book | Author: Philip Kotler | Subject: Marketing / Sales

Content: Book | Author: Philip Kotler | Subject: Marketing / Sales