Are Organizational Structures the Key to Brand Success?
There is strong theoretical support for the idea that flatter structures, organized around work processes rather than functions, may be better positioned to understand customer needs and deliver appropriate brand propositions. There is, though, little empirical evidence identifying which structures best enable companies to do this. This article takes a look at Philippa Hankinson’s study comparing the organizational structures of companies taken from the … [ Read more ]
Content: Article | Author: Philippa Hankinson | Source: ManagementFirst | Subjects: Management, Marketing / Sales