Ravi Mehta

As part of the strategic planning process, you’re making choices. It’s important to document those concrete choices — not just that we’ve chosen to do A, but also to explicitly reinforce that we’re not going to do B.

Ravi Mehta

As product leaders, every choice we make is a choice that we save our users from making. If we’re not clear about what we want our product to do, we shift that lack of clarity to the user.