The Regis Touch: New Marketing Strategies for Uncertain Times
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
Content: Book | Author: Regis McKenna | Subject: Marketing / Sales
CIO As Marketeer
Companies must transform their mass-marketing thinking, with IT at the core.
Content: Article | Author: Regis McKenna | Source: Optimize Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Content: Book | Authors: Geoffrey A. Moore, Regis McKenna | Subject: Management