Lindred Greer
Richard Branson has a great saying: “A good mission statement should fit on a coat of arms.” And that mission statement should not only dictate your hiring decisions, it should also be embedded in your rituals. How you celebrate success. How you decorate your office. What you do with your off-sites. That mission should be everything. And the vision should be, “Where are we going?” … [ Read more ]
Content: Quotation | Authors: Lindred Greer, Richard Branson | Source: Stanford University | Subject: Management
Emotional Branding : How Successful Brands Gain the Irrational Edge
Content: Book | Authors: Daryl Travis, Richard Branson | Subjects: Marketing / Sales, Social Responsibility (ESG)