The Hazards of Imitating Excellence

Imitation comes naturally to human beings. Despite our vaunted individualism, we are the most imitative animals on Earth. The trick is merely to avoid imitating stupidly. And it seems reasonable to believe that we do so by imitating success. But in a 2001 paper pointedly titled “In Search of Excellence: Fads, Success Stories, and Adaptive Emulation,” two Cornell University researchers remind us that our natural … [ Read more ]