MarketingFix

MarketingFix is owned and maintained by marketing consultant and author Rick E. Bruner, with contributions from several other well-known marketing voices. Check this ad-free site daily for a serving of marketing news and trends with a slice of personal (often sarcastic) commentary. No matter what your marketing interest, you’ll likely find it categorized here – topics range from ad pricing to cool tools to direct … [ Read more ]

E-Branding: An Accident Waiting to Happen?

Article discusses the disconnect between how e-commerce companies are currently approaching online branding and research that shows how users are discovering web sites