The Hershey Company: Aligning Inside to Win on the Outside
Changes in the marketplace, if not monitored, can cause serious losses in profit, market share, and in stakeholders’ confidence. Such was the case with one of the most celebrated American companies, Hershey’s. When the company failed to keep its ear to the ground and eye on the ball it lost touch with consumers and retailers. A shift in the company’s focus and a re-alignment of … [ Read more ]
Content: Case Study | Author: Rick Kash | Source: Ivey Business Journal | Subjects: Management, Marketing / Sales, Operations, Strategy | Industry: Food Products/Service | Company: Hershey’s
The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits
Cambridge Group CEO Kash introduces the consulting firm’s latest performance booster – “Demand Strategy,” in which companies are advised to concentrate on producing what customers want and will pay a premium for. The book describes the six “very complete and easy-to-understand steps” to implementing such a strategy.
Content: Book | Author: Rick Kash | Subjects: Management, Strategy