The Customer Holds the Key to Great Products
Many new products fail – far too many. Failures occur regularly in both the manufacturing and service sectors. By failure we mean that these new products both fail to excite customers and fail to reach the sales and market-share goals set by the companies that develop them.
In the 1980s and 1990s, major advances in new product development (NPD) were achieved through the use of StageGate … [ Read more ]
Content: Article | Authors: Keith Goffin, Rick Mitchell | Source: think Cranfield | Subjects: Market Research, Marketing / Sales