Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches … [ Read more ]
Content: Book | Authors: Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin | Subjects: Marketing / Sales, Personal Development
You’re smart Âbut not that smart! Teams often defer to their best decision maker, but more is better than less when it comes to brain power.
Content: Article | Author: Robert B. Cialdini | Source: Harvard Business School (HBS) Working Knowledge | Subject: Organizational Behavior