Doing It Right: Winning With New Products
Only about five per cent of new products launched today will be successes in the marketplace, which is why this article is an extremely valuable resource for marketing and product development people. The author has conducted considerable research on what the winners do different, and outlines the ten critical success factors for launching a new product and briefly explains how to implement each one. He … [ Read more ]
Content: Article | Author: Robert G. Cooper | Source: Ivey Business Journal | Subject: Marketing / Sales