4 Q’s Your Web Analytics Can’t Answer
The folks at Future Now are skeptical of surveys. They can annoy customers. The questions themselves tend to reflect the bias of the person or company asking them. At best, they offer directionally-correct information, which is often taken out of context and used to replace an old assumption with some shiny new (and equally dangerous) one.
The great thing about Web Analytics is that it allows … [ Read more ]
Content: Article | Author: Robert Gorell | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales