How to Write an Effective Survey Questionnaire (Part 1)
Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues:
1. Considering the differences between a questionnaire that respondents fill out themselves and one that a professional interviewer administers
2. Knowing what questions should be asked early on in the questionnaire, in the middle, and toward the end
3. Understanding how to phrase … [ Read more ]
Content: Article | Author: Robert J. Kaden | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don’t what they are doing right that causes customers to come to them. And, importantly, they don’t know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright … [ Read more ]
Content: Book | Author: Robert J. Kaden | Subjects: Market Research, Marketing / Sales
The Secret to Great Marketing Research: Ask the Right Questions
After conducting thousands of marketing research studies and asking hundreds of thousands of questions, the author has come to understand one thing: There are no bad questions, only irrelevant ones.
In other words, the majority of questions asked are irrelevant. That is, they don’t result in answers that lead to actions.
Content: Article | Author: Robert J. Kaden | Source: MarketingProfs | Subject: Market Research